ECI 617 - Foundations of Instructional Technology: Week of October 27

Kirkpatrick

In 1994, Donald Kirkpatrick published a book outlining four levels of evaluation. They were:

  1. Reactions
  2. Learning
  3. Transfers
  4. Results

The first two levels were fairly common, but transfer and (long term) results were a new idea, or at least an idea people were trying to avoid because of the difficulties in measuring them.

Formative and Summative Evaluation

Let us begin by exploring these two forms of evaluation that are crucial to instructional design. They may be differentiated this way:

Formative

Summative

primarily prospective

primarily retrospective

analyze strengths and weaknesses towards improving

document achievement

develop habits

document habits

shape direction of professional development

show results of such forays

opportunity to reflect on meaning of past achievements?

evidence of regular formative evaluation?

feedback

evidence

Source: CETaL

Formative Evaluation

The Thesaurus of ERIC Descriptors defines formative evaluation as "evaluation that is used to modify or improve products, programs, or activities, and is based on feedback obtained during their planning and development."

Lecture Notes for Formative Evaluation

Summative Evaluation

The Thesaurus of ERIC Descriptors defines summative evaluation as "Evaluation at the conclusion of an activity or plan to determine its effectiveness."

Lecture Notes for Summative Evaluation

COMET example of a Summative Evaluation (Powerpoint format)

Program Evaluation

The chapter concludes with a number of methods for evaluating the success of a program. We will want to be very clear on how these work.

Assignments due November 3

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